![]() ![]() Look for the blue checkmark when researching potential creators to partner with.If you live outside the program’s current availability area, join the waitlist to be notified when you can sign up.Especially if they talk about business from their personal Facebook profiles. If you live in a country where the program is available, encourage key figures within your business structure to subscribe to Meta Verified.So subscriptions for your key players could help protect your company from some social media risks. Meta Verified also includes access to live customer support and impersonation protection. Consider verifying your founders or your spokespeople if they have accounts under their own names. You can also use the program to get verification for key figures in your company. (We’ll talk more about working with creators in Trend 6.) For one thing, the program will make it easier to work with creators, since you’ll know you’ve got the right account for the real person. But Meta says they plan to open up the program to businesses in the long term, so brands should keep this program on their radar.Īnd while brands can’t apply for the program yet, there are still ways to benefit. (As long as they live in a country where the feature is available – currently Australia, New Zealand, and the United States.)įor now, Meta Verified is only available to individuals, not brands. The coveted blue check badge is now available to any adult on Facebook or Instagram who wants it and is willing to pay $11.99 to $14.99 per month. Trend 3: Meta Verified brings verification to the masses Then consider ways to highlight these products in Reels, ads, or Facebook Live product demos. Review your Live Shopping sales reports to understand which products were a hit with Facebook audiences.(Need inspiration? Check out these examples.) Perform an audit of your Facebook Shop to make sure it’s set up to maximize sales.And although the commerce features built into live shopping are no longer available, you can link out to external websites during the broadcast. While live shopping is gone, you can also still broadcast live video on Facebook. Facebook is expected to be the leading platform for social commerce in the United States at least through 2025. ![]() You can still sell directly through the platform using your Facebook Shop.ĮMarketer predicts the number of social commerce buyers on the social media platform to continue a slow growth pattern. Since this is Meta’s “Year of Efficiency,” it was time to cut this feature loose.įortunately for businesses that have built up a customer base through Facebook, the platform isn’t getting out of social commerce altogether. Live social commerce just didn’t take off in North America the way it has in China. But as of March 16, online shopping during livestreams is no longer available on either Meta network. Live shopping survived a little longer on sister platform Instagram. Trend 2: Live shopping is dead long live Facebook Shopsįacebook shut down live shopping in October to focus more on – you guessed it – Reels. (This blog and the Hootsuite social channels are a great place to get the latest scoop.)
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